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Impressions

Clicks

Leads captured through a one-click lead form

Conversions recorded on an external site after a click

Click-through rate as a percentage, e.g. 1.40 means 1.40%. Null when it cannot be computed.

Cost per click in the account currency. Null when it cannot be computed.

Cost per thousand impressions. Null when it cannot be computed.

Cost per lead. Null when it cannot be computed.

Conversion rate as a percentage. Null when it cannot be computed.

URNs of the entity this row is pivoted on — a sponsored account, campaign group or creative depending on the request. This is not the time bucket; that is carried by dateStart/dateEnd.

First day covered by the row

Last day covered by the row

Spend in USD. Returned as a string on grouped rows, unlike in totals, and at full source precision — e.g. 899.99999999999988713. Parse as a decimal rather than a float.

Spend in the account currency. Returned as a string on grouped rows, unlike in totals, and at full source precision. Parse as a decimal rather than a float.

Impressions

Clicks

Leads captured through a one-click lead form

Conversions recorded on an external site after a click

Click-through rate as a percentage, e.g. 1.40 means 1.40%. Null when it cannot be computed.

Cost per click in the account currency. Null when it cannot be computed.

Cost per thousand impressions. Null when it cannot be computed.

Cost per lead. Null when it cannot be computed.

Conversion rate as a percentage. Null when it cannot be computed.

Total spend in USD. Returned as a number here, unlike on grouped rows.

Total spend in the account currency. Returned as a number here, unlike on grouped rows.